You are looking down at the top of the purse holders, as if they were sitting on a restaurant table. The hook hangs just below the table where you put the strap of your purse. This keeps it in front of you, not behind you where you can't see it and also keeps it off the restaurant floor. Purse Holder - $18
This shows the hook the purse hangs from. The circle with the wood insert swivels to make the holder lay flat. It slips easily into a purse this way.